Tourism Australia has launched a major campaign in the USA and Canada to promote Australia’s aquatic and coastal offering, featuring the new coastal and aquatic campaign which launched in New York on Australia Day.
The campaign includes the new television ad which will run for three weeks in cinemas as well as a digital video running in the USA and Canada with more than 22 million planned impressions.
Digital media includes TripAdvisor, Yahoo, YouTube, Facebook and AOL. In addition, Tourism Australia will capitalise on the editorial accolade of earning Condé Nast Traveler’s ‘Destination of the Year’ by partnering with the leading travel publication with a print and digital promotion.
To drive bookings, Tourism Australia has partnered with media and airline partners in the USA to promote coastal content, itineraries and special offers. Afar Journeys has curated 10 trips via its Travel Advisory Council, Aussie Specialists and distribution partners. While Time Inc. Affluent Media Group created a ‘Magical Australia’ series featured in January’s Travel + Leisure and Food + Wine publications, and a ‘Luxury Lives in Australia’ promotion featured exclusively to American Express Platinum Card and Centurion members in Departures magazine.
Original article on tourism.australia.com.